Gaining Control & Elevating Brand Presence on Amazon:
How Steerz helped Mark Walker regain listing ownership, stabilize pricing, and build a premium online identity
Mark Walker is a premium non-alcoholic beverage brand offering sparkling mocktails and celebratory drinks for those seeking sophistication without alcohol. Although its refined packaging and reputation conveyed luxury offline, its online presence on Amazon UAE told a different story.
Unauthorized sellers, inconsistent product listings, and erratic pricing diluted the brand’s image and confused customers. The premium experience that defined Mark Walker in stores was being lost in the digital marketplace, and the team needed a way to regain control, restore consistency, and re-establish trust.
Conversion Rate Increase
+65%
Driven by premium A+ content
Pricing Variance
0%
Consistent retail pricing
Listing Ownership
100%
Through successful Amazon Brand Registry
Unified Brand Presence
100%
Across all product pages
The Challenges:
Before Steerz stepped in, Mark Walker’s e-commerce landscape was fragmented and unregulated. Multiple third-party sellers listed the same products under mismatched descriptions, incomplete visuals, and inconsistent pricing. This lack of control eroded the brand’s credibility and undermined retail relationships.
Furthermore, product pages lacked the storytelling and visual refinement necessary for a luxury beverage brand. Without cohesive A+ content or lifestyle imagery, customers struggled to connect with the brand’s premium value proposition — limiting conversions and online growth.
The Solutions:
Steerz implemented a structured approach to reclaim control and elevate brand presentation across Amazon UAE.
-
Amazon Brand Registry Enrollment: We secured Mark Walker’s Brand Registry, granting full ownership of listings, authority to restrict unauthorized resellers, and tools to maintain consistent pricing.
-
Enhanced A+ Content: Our team designed elevated product pages with refined visuals, serving suggestions, and taste profiles that aligned with the brand’s offline luxury identity.
-
Lifestyle Video Production: We produced short, aspirational clips showing Mark Walker served at events and celebrations — reinforcing the sophistication of a non-alcoholic alternative.
-
Listing Optimization: All SKUs were standardized with cohesive titles, bullet points, and imagery to strengthen discoverability and consistency across the catalog.
Together, these efforts redefined Mark Walker’s Amazon presence, combining control, clarity, and creative storytelling to restore its premium positioning online.