From Zero Shelf Space to Triple-Digit Growth:
A go-to-market launch that turned awareness into measurable sales performance
When Sodasan, a leading German eco-friendly home care brand, entered the UAE market, it faced a challenge familiar to many sustainable brands: how to stand out in a region dominated by big-name, chemical-heavy competitors. With limited shelf space, low brand awareness, and no traditional retail footprint, the brand needed a digital-first strategy to win consumer trust and drive conversions fast.
That’s where Steerz came in. Tasked with building Sodasan’s e-commerce presence from the ground up, we developed a complete go-to-market plan designed for agility and impact. Within 60 days, Sodasan was not only live on Amazon UAE but thriving, powered by high-performing content, a smart ratings and reviews program, and full-funnel advertising that turned awareness into measurable growth.
What began as a digital experiment quickly evolved into a success story, proving that with the right strategy, even a niche brand can capture attention, educate consumers, and outperform larger competitors online.
Sales Growth in 3 Months
x3
Tripled Sales
Best Ranking for keywords
TOP 10
High visibility achieved
Average Rating
4.7
Through verified reviews
Conversion Increase
40%
After optimizing A+ content
The Challenges:
When Sodasan entered the UAE market, it faced multiple barriers to growth. With no retail presence and low brand awareness, the eco-cleaning brand struggled to compete against established, chemical-heavy players. Consumer trust in the category was limited, and awareness of sustainable alternatives remained niche.
On digital platforms, Sodasan lacked visibility due to weak keyword optimization and minimal localized SEO. Without an advertising framework, the brand also risked underperforming despite a strong value proposition. The challenge was clear: build awareness, credibility, and conversion entirely through digital, and do it fast.
The Solutions:
Steerz built Sodasan’s digital presence from the ground up with a complete go-to-market strategy for Amazon UAE. Within 60 days, the brand went live with high-performing A+ content, educational product videos, and comparison charts that explained its clean and sustainable positioning.
To build trust quickly, we launched a ratings and reviews program through strategic sampling, securing verified feedback and social proof that improved organic ranking and conversions.
We conducted bilingual keyword optimization in English and Arabic to boost discoverability, balancing sustainability messaging with performance keywords.
Finally, Steerz executed full-funnel advertising across Amazon — including Sponsored Products, Brands, and Display campaigns, with ongoing A/B testing and bid optimization to maximize reach and return on ad spend.